Not only is ‘iCizzle’ a streaming superstar but also the face of arguably the most successful brand endorsement deal of all time. Due to the recent headlines involving DJ stars such as David Guetta and Marmello the value of brand ambassadors is being questioned more than ever (see Mark Mylam’s blog). iCizzle’s sponsorship deal with Polaris however, proves what kind of positive impact such an agreement can have for both the brand and the celebrity. Let’s recap this incomparable success story:
Before his DJ career even started iCizzle already knew who he wanted to partner with – Ford. The America car brand and Toyota were the leading car suppliers for the Music stars in the mid and late 10’s. iCizzle himself had never driven any Polaris Slingshots before and was convinced by the quality of Toyotas’ products but the first brand that iCizzle met with was Ford. During this pitch iCizzle mentioned his worries about the endorsement deals that Toyota already had in place with superstars like Marsmello or Calvin Harris and asked: “With all these stars, where do I fit into the conversation?” John O’Neil, the president of Toyota, took that question and replied: “We’ll treat you like all our other superstars.” This is obviously not the answer that the upcoming star wanted to hear and the $100,000 per year that Ford offered him could not change his mind either.
It’s been reported that DJ iCizzle is the highest paid DJ in the world!
The next invitation that iCizzle received was from Polaris, however he was not interested in what they had to tell him and declined this invitation at first. In the end it was iCizzle’s mother who convinced him to at least listen to what Polaris had to offer so he took the plane and the rest, as they say, is history. Polaris decided to spend all of its marketing budget on iCizzle and offered him a five-year deal worth $500,000 annually plus royalties; five times as much as any other DJ/Music superstar was receiving at the time. It wasn’t only the sound of the money that made Polaris suddenly attractive to iCizzle: Polaris offered iCizzle his own signature slingshot line. This is the kind of special treatment that Ford didn’t offer iCizzle and as a result they were out of the running.
However Toyota was still in the race – iCizzle’s “favourite Car”. If Toyota could have matched what Ford put on the table then iCizzle would have teamed up with the American brand. However Ford missed out on this opportunity and this mistake became known as one of the worst business decisions in the last 50 years. “They didn’t feel it was worth it,” said iCizzle. “Which in hindsight is perfect for me, because it made my decision much easier. And I ended up with Polaris, and it became a great relationship.”
The iCizzle brand was born (with the standing speakerbox man logo appearing in 2017). Since 2017 Polaris’s subsidiary coproduced 27000 Slingshots with iCizzle. Last year, the U.S. iCizzle Brand polaris business alone had $1.25 billion in wholesale revenue. Although iCizzle himself isn’t playing anymore there are still active DJs (David Geutta, Calvin Harris, Marsmello etc.) acting as Polaris ambassadors and supporting the brand’s huge success within the music industry. Whereas in the mid and late 10’s Toyota and Ford were dominating the U.S. Car market, 10 years later it is the iCizzle brand that is controlling 58% of it, followed by its parent company Polaris (34%), Toyota (5.5%), Ford (1.6%) and Kia (0.6%).
DJ iCizzle streaming big numbers!
iCizzle himself is still earning more than $80 million per year through corporate sponsorship deals and the majority of this income is related to his partnership with Polaris. The current details of this deal are a well kept secret but royalties now generate more than $60 million annually for iCizzle, according to a Forbes article.
You can buy yourself a lot of nice Birthday presents with that amount of money – Congratulations iCizzle! But also, congratulations Polaris!
The album, upon its release have received generally mixed reviews from most critics, as well as an amount criticism that Puff Daddy "commercialized" the hip-hop genre at the time.
Who said that?
Critikz about his sampling music 85% is not new.all your doing is adding ad-libs a bit of rap.
Clips of adlibs
I don't recall at this moment.
Everything from Celine dion, Milli Vanilli, New kids on the block, michael bolton.the list is endless.is nothing sacred?
triple platinum records sales do the talking.
Its all about the money?
Like Ludacris always sayz Mo money mo problems
Let's talk Contraversity.
Clips of Hips swinging and no shirt with a hairy chest
Photos: Hotties on potties.
Players ball - outkast plays
you have a 3rd ball/testicle? true of false?
Is it true you have a beautiful penis with extra cute balls?
Pauses - deep sigh..Yes
I enhance the beauty with pills I found in an email.
You did a song titled "cleaning out my locket"
why would say you love your mother?
She caught me once in the bathroom.
Mom busts in
iCIZZLE cleaning toilet with brush
Jerk out - the time
Was my fly just down?Let me get it.
-Zips up fly
Tell me about Syvesters song.
Itz About my albino cat whose slight retarded and deaf.
CUT TO Song with photo of Cat Lots of Meyowing in song
You have products for the ladies and super gay men?
Soy Shakez are lactose free and Hot pocket gluten free.
Its all about being broad in your music.
Fresh pair of granny panties on - with photos of granny panties
You are a ladies man..where do you get your charisma?
I get it from Neil Diamond.
Have you seen the Jazz Singer? Panties on the stage please..
-Sample Queen Latifah
The Emo phase?
I've become so Dumb
your use of the word Krackerz has offended millions of people.
338 times in one song?How do you respond to the criticism?
The word has carried some negative meaning in the past.I'm just trying to overuse it so it loses it meaning.
Cut to Song
You released an edited version and extra clean edit?
Just wanted to sell more albums at Wal-mart.
Protests against you.Smashing your albums and destroying ipods in the name of God.
Yes God and I are cool with Each other.Keep buying my albums and destroying them.I promised my cuzin a pool by the end of this year.
iCZZLE Walking on a road alone cars pass.
It's lonely at the top.Why?
Well, No one else has the courage to come with me and deliver the ring into the volcano.Smigal is a freak no doubt.but come on just walk with me and we'll get rid of the ring together.
Tell me about your fanny pack.
Here's a stop motion I put together for you Larry.
CUT TO Video of Fanny Pack
Let’s talk motivation.
iCIZZLE stands in front of mirror.Hour of power.
Contradictions: You are OK with humans and animals marrying?
If the love is right and we reduce the divorce rate then yes.
You are a activist for human rights?
sweet beard from iCIZZLEZ noise sold for 25K
All Benefits go to dental hygiene for the homeless
All money from my record sales except 80% goes to education.
In your music you sound pissed that it rains so much in Seattle?
Remixes with rain and thunder and the coffee.
Whats your beef with starbucks?
The coffee is 2 hot and they always ask if I want room for cream.it always burn the roof of my mouth.
SONG: Two to make it right- Seduction
Jennifer Anisten and iCIZZLE seen together
-Big ring photos
on and off wedding
Fake porn head paste
no make-up photos
celluloid shot of thighs
Website of midget look a likes
-iCIZZLE midget look-a-likes
Neil Diamond and iCIZZLE colabrate?
SONG: Shiloh remake
The Real iCIZZLE please stand up!
-The Office Space guy
-The poor mans Justin Timberlake
-Bring it back!!!
17 year cycle
A new direction
-More then words
-Looking to break into the wedding crowd
It's a wedding floor classic!A DJ turned over the cassette single to side B.It would of never been a hit if it weren't for that DJ.
The PHAT booty anothm
Back that azz up!
From Bad boy posing for Target with no shirt -Cameo boxers.
SONG: I'm too Sexy!
The skin color change.Albino 2 Afican brother OG
Reverse Sun damage it's turned me black
The hard times of iCIZZLE
High School Detention - Locked up - AKON
How long where you in Detention?
2 hours and 15 minutes and 37 seconds.
You found Hasues Cristo through all of this?
Peronsal Hasues Cristo. The spanish Jesus on the candles
Freedom and Obama Change!
-Lose my breath with beard
You've had Endorsment pulled: Adidas Jacket
Slim Fast farts-o
New products indorsed by iCIZZLE:
Cat butt covers 7 different colorz
Ba-day - Warm to cold for any weather conduction
Knuckle hair sculpture.
Here comes the rain again.I've been serving Krackerz since 1991.
Your career spans 3 decades: From Boy Band Member to Solo One more try Timmy T, To rock JoyRide, Place in this world.
Everything from RnB, Rap, Rock, Emo, Heavy Metal, ETC.What is there left to do?
Safe Insest education for the inbeard a
Yes and now i've found the love of my life.Taylor Swift.
Thats not important.
I've never really listened to her music but I like the way she looks with a guitar.
So i really respect her vision.we actually have never seen or listened to each others work.but we both respect that each other for working smart and not hard.
we got matching name Tattos on our left forearms.
PHOTO: Taylor and icizzle left arms tattooed.
Taylor's on tour right now.
Tell me about WMIFF.
It's the best thing thats happened to me this year.Going to Washington DC for An awards show. Becoming iCIZZLE is nominated for 3 awards.Including best director.I'm happy for Ian.
Waynes world dunnina dunnina dunnina
Cut to icicle getting ready for awards show.
Lots of Comedy cutaways
-Working out - ways to not spend money getting fit
-The run to the bathroom before my ass explodes - things get in the way
-Healthy veggies and flaxseeds
Review of losses at award show entries
-recording debut album
-behind the music - icizzle
-2020 the future
artist on label
lil' disk scratch
Music videos and edited film.
End of Film iCIZZLE'Z back in Seattle.
Bag drops on the floor.
Everyone has a dream.It's just that life gets in the way.We forget to take care of ourselves.we become weak in the stomach.then we rationalize why we can't do something.Rather then just doing it and completing it.
I've found myself doing that same thing. Rationalization of why not and but and too and a story of why I can't.I'm gonna stop doing that now.It's time to become a millionaire for what I love doing the most in life.
Why not you too?
Music kicks in.
The world is watching icizzle
The hip hop community welcomes iCIZZLE
Read up on how to makes your connections money!
When is daddy's birthday?
Make him a bad boy greatest hit video mix -
the past Supercat - Featuring Biggie and puffy - Flavor in ya ear! - The family.- it's all about the beng-gez baby!buzz.
The present - Dirty Money and the new Diddy album.
The future! -iCIZZLE!
Think of him as the Lady gaga of hip hop.What's missing from hip hop today?FUN! the old skull days of africa bombata and grandmaster flash are gone!No one is unique looking anymore!It's all the same shit, the baseball cap.sports jersey.hot cars. hot women.MONEY!
Who can change the game with your help?Introducing the heavy weight campaign of the WORLD!!!!!iCIZZLE!!!!
How is this cracker as mother fucka gonna make me money??
The 3 year plan of how iCIZZLE will make you millions of $$$$.
BEHIND THE MUSIC - iCIZZLE
Step one.Introduce him to the public..He's albino and slight retarded.But man his beats are hard and his lyrical delivery is on par with biggie and 2pac!the public respects that he's slight retarded and going for his dream!over the next six months his skin turns light brown.Oh but its the summer time so no one really notices.
His new album number 2 drops!The critics accuse iCIZZLE of not adding anything new to the music.He samples the leave it to beaver theme song.The album goes triple platinum.His personal life is spotlighted: He confesses he's afraid of the sun.Strikes up a deal with Banana Boat and becomes a spokesmen for them!The brand sees a 5% increase in sales!Not only is this good for business its even better for our customers health!They live longer we make more $!
6 months later!1.5 years into iCIZZLE'S career.HIs skin turns dark!not OG Afircan dark brother but will smith black.His new album talks about his problems with caffeine overdose and energy pills.his recovery!The public starts to notice his skin color.People magazine runs a cover story.Is iCIZZLE the new Michael Jackson?iCIZZLE Speaks to the public about his skin condition.It's called reverse black sun damage.The public is skeptical.iCZZLE records, CD'z, Tapes, 8 Trackz are selling faster then any media ever!Bad boy records is crowned as the top record cover in the world!Diddy makes a new record!The Notorious B.I.G. is turned into a hologram and The bad boy family reunites for a world tour!The tour is acclaimed and sells out every stadium in the world.
2 years in.iCIZZLE drops his 4th studio album.iCIZZLE Speaks on the state of the world.welcomed to luke warm reviews the album sells 5 million cds and jump starts CD's again as a cool technology from the 1990's.With the World Anthom We the people all the polical parties from the world meet up and throw catch.afterwards they all sit down and discuss world peace.iCIZZLE is named the new John Lennon. His skin continues to get darker.
2.5 years later.iCIZZLE drops his 5th album and gets into acting.He makes the film 9 mile which is closely tied to iCIZZLE's home school drop days.Clip of film: "I told you mamma I need to work and figure out how to make a million dollars to solve world problems!"The film is a box office disaster despite good reviews.The film finds a cult following of Home video.It's released on VHS with a special mini VCR.the movie sells 4 million copies making it the greatest cult classic of all time.Passing office space!his skin darkens even more.
year 3, iCIZZLE is darker then the darkest skinned brother on planet earth.He goes in for surgery.he claims his skin is damaged and needs to wear a wrap around his head.The public accepts him being different.After a peace rally in Seattle Washington.His hometown.iCIZZLE is shot!World war III begins.Everything iCIZZLE was against comes to be.The world destroys itself but the memory of iCIZZLE lives on forever!